From Riches to Rags opens on Lily Allen's final Brits in 2010. She's quitting music because she wants to start a normal life. She's going to open a shop with her sister that rents out designer clothes to those who couldn't afford to buy them normally. And she's using her own money to start the business.
OK so first of all a normal life is sadly unlikely for Lily Allen because she's Lilly Allen and she will always be Lily Allen. Secondly, she and her sister Sarah both admit that their relationship is a turbulent one so it's not exactly the best idea for a business partnership. Also, Lilly is no stranger to shopping for clothes but as she admits, she doesn't know what it's like for the average girl out shopping on a budget. So Lilly gets loads of proper high end designer gear which she will rent for maybe, £300... EH WHAT???? If I'm paying £300 for a dress I am keeping it forever, wearing it every day, even to the Co-op to get some loo roll, 'yeah, it's a Chanel, what of it?' I'm getting my monies worth, for real.
However, the business might be OK because look! It's Mary Portas! She's the Queen of Mystery Shops or something! And, as with the Beanie, amateurs! You must LISTEN! Will they listen? We shall see. Another thing that is good about her business is the name, 'Lucy in Disguise', it's catchy, it's clever, it's essentially a posh pun. Love it.
Sarah, the business partner and sister is a self confessed party girl, working mostly in nightclubs, presumably so she can party on the cheap. She doesn't seem hugely reliable, nipping off to New York to source some clothes and coming back having spent a ton of cash on what appear to be MC Hammers rejects. Lil ain't happy and her mood doesn't lift when Portas sets up a market research group that Lil and her sister both sit in on. The girls questioned said the rental price of the clothes was too expensive, obvs, and then when asked if it made a difference knowing the shop was Lily's venture, one girl said she was a bit put off. Lily's heard enough. She's off.
The above scene gives an insight into why she decided to leave her music career behind. The negative press she's received has clearly become too much for her and her career change seems to be a way for her to shift the focus from her as a person to the business she's hoping to create. Yeah, she comes across as a bit obnoxious and somewhat out of touch with the average girl on the street but she is ultimately quite sweet and likable. I really hope it works out for her and so I have some advice, LISTEN TO THE PORTAS LILY!
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